As talent shortages continue to impact every industry and the world of work changes rapidly, many businesses are beginning to recognise a rising demand for talent growth and retention.

In law firms, competition for individuals with the right skills is fierce. What’s more, the skills required today aren’t necessarily the same as they were ten years ago.

To survive in today’s world, law firms need to ensure they’re recruiting and retaining the right balance of talented professionals. This means implementing a range of new tactics for talent acquisition and employee engagement.
Let’s consider what talent growth and engagement will mean for your law firm in 2022.

Defining the Workforce of the Future

According to a study from PWC, leaders in all industries need to act now to prepare for the future of work. Organisations will need to consider the talent they need both now and in the future and how their teams might be affected by changing legal environments.

PWC notes around a third of employees are nervous about the future and the security of their jobs, thanks to the rise of automation. To attract and retain employees, law firms must create an employer brand that demonstrates their commitment to protecting and supporting their people. A commitment to nurturing agility, adaptability, and growth will be critical.

To ensure you continue to thrive in the workplace of the future, law firms will need to adapt their hiring, engagement, and retention strategy based on:

Technology breakthroughs: AI, automation, and other disruptive technologies are advancing quickly, even in the legal landscape. While these tools can help to reduce repetitive work for employees, they need to be seen as a supplement, not a replacement.

Demographic shifts: The world’s ageing population affects business models, talent ambitions, and reskilling strategies. All workers will need to learn new skills, and law firms must prepare for new demographics.

Notably, the strategies embraced by today’s law firms need to attract new talent as much as possible while engaging and supporting existing teams. A balanced talent attraction and retention plan will be the key to ongoing growth, with engaged employees performing 202% better than their counterparts. Here are some of the best ways to get started.

1.    Build Your Employer Brand

A strong employer brand will be crucial to attracting skilled legal professionals in the future. Today’s legal talent has a huge variety of employment options to choose from. If you want to hire the best people, you need to demonstrate you’re committed to offering a great working experience.
Start by asking yourself what kind of employer brand makes the most sense for your firm.

• Do you want to present yourself as a company that puts its employees and people first?
• Are you committed to innovation and team development?
• What’s your stance on diversity and inclusion, ethics, and eco-friendliness?

Today’s teams are specifically looking for employer brands offering:

• Flexibility: Opportunities to work on various cases, exciting new technology, and flexible working schedules (remote and hybrid working).
• Empathy: Employers who care about the wellbeing and growth of their employees, including regular investments in upskilling.
• Development: Employees will want to see you’re invested in their future, which may mean you need to offer regular training opportunities.

2.    Prioritise Employee Engagement

Finding the right people for talent growth is only the first step of building a successful law firm in the years ahead. Once you bring the right people onto your team, the next step is keeping them invested, engaged, and dedicated to your brand.

Identifying the drivers of employee engagement as early as possible will help you reduce your risk of losing crucial staff members. For instance, some employees will need access to increased levels of learning and development to stay invested in their role. Others will need ongoing feedback from business leaders to ensure they feel appreciated.

Businesses today need to offer their employees more than just a job. According to a study from Deloitte, 42% of staff seeking new opportunities feel like they didn’t get a chance to do meaningful work in their old roles. To ensure engagement:

1. 1. Strengthen communication

Great communication is the key to building workplace relationships and engagement. Your team members should feel connected to the rest of your staff, regardless of whether they’re in the office or not.

1. 1. Establish a clear vision

Share the values of your business with your legal professionals and let them know how they’re making a positive impact on the world. Make sure your firm stands for something your professionals care about.

1. 1. Create a feedback loop

Provide your legal staff with feedback and guidance to help them become better at their roles and show them you appreciate their work. At the same time, allow your teams to provide feedback on how your firm can improve.

3.    Access the Right Support

Finally, the rising complexity of the hiring landscape is making it more difficult for firms to find and retain employees independently. To access and retain the best talent in this new landscape, you’ll need help from a specialist legal recruitment partner who knows how to navigate the field.

An experienced legal recruitment team will be able to help you develop comprehensive talent pipelines, so you’re never left without essential skills for too long. The right team can show you how to create a new onboarding and recruitment strategy for remote legal professionals and develop your employer brand to attract more people.

Your legal hiring team can also significantly reduce the time involved in sourcing employees for business growth, helping you to filter through potential staff to find the people you need.

About Clayton Legal

Clayton Legal has been partnering with law firms across the country
since 1999 and has built up an enviable reputation for trust and
reliability during that time. We have made over 5,000 placements from
Partners to Legal Executives, Solicitors to Paralegals and Legal I.T.
personnel to Practice Managers.

If you are building your legal team or looking for your next career move, we can help. Call us on 01772 259 121 or email us here.